PDF Checklist  ·  15 pages  ·  100+ items

Launch your website
without the guesswork.

The complete step-by-step checklist for building a professional business website — from domain registration to analytics. Built from real implementation, not theory. Every common mistake documented with the fix.

11
Chapters
100+
Checklist items
$12
One-time
Digital Business Website Setup Checklist
01 Domain Name 8 items
02 Hosting & SSL 6 items
03 Website Pages 14 items
04 Navigation 11 items
05 Forms & Applications 13 items
06 Payment Systems 11 items
07 Thank-You Pages
08 Analytics & Tracking
09–11 Traffic · Launch · Maintenance
5 more chapters inside
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What's inside

11 chapters covering every layer of a professional business website. Work through them in order — each layer builds on the one before.

01
Domain Name

Personal vs business name. Registration, DNS, renewal pricing traps.

02
Hosting & SSL

Choosing a host, activating HTTPS, forcing the redirect.

03
Website Pages

Full page inventory, architecture decisions, on-every-page requirements.

04
Navigation

Structure, broken anchor links, mobile menu, active states.

05
Forms & Applications

Contact forms, programme applications, spam protection, redirects.

06
Payment Systems

Choosing a gateway, connecting to your site, digital delivery.

07
Thank-You Pages

One page per product. Delivery, tracking, buyer confidence.

08
Analytics & Tracking

GA4, Facebook Pixel, UTM parameters, conversion events.

09
Traffic Strategy

Which post sends to which page. LinkedIn system. Post types.

10
Pre-Launch Checklist

Technical, content, tracking, and payment verification before going live.

11
Maintenance

Common mistakes table. Monthly, quarterly, and annual checks.

Preview — Chapter 01

Domain Name

  • Choose wisely Personal name if you are the product. Business name if the business outlasts you.
  • Check matching social media handles at the same time — use namecheckr.com before registering.
  • No hyphens. No numbers. Say it out loud — if you have to spell it every time, it's too complicated.
  • Common mistake Check the renewal price, not just the introductory price. They often double after year one.
  • Register your domain before choosing a website builder or theme.
Preview — Chapter 04

Navigation

  • Keep primary nav to 5–7 items. Order by priority — highest-value destination first.
  • Broken link trap href="#contact" only works on the page that contains that section. On all other pages it goes nowhere. Use index.html#contact.
  • Mobile menu Test on a real phone. If using Bootstrap: bootstrap.bundle.min.js must be loaded — the CSS alone does not power the toggle.
  • All nav links are tappable on small screens — minimum 44px touch target.

Built from real mistakes.

Every item in this checklist came from actually building a business website — hitting the problems, finding the fixes, and documenting exactly what went wrong and why.

The chapters most people skip — Navigation, Thank-You Pages, Analytics — are the ones that cost the most when you get them wrong.

Get the Checklist — $12
From the Maintenance chapter — Chapter 11
Bootstrap JS missing
Mobile menu won't open. Fix: load bootstrap.bundle.min.js on every page — the CSS alone does nothing.
Contact link broken on subpages
#contact only works on your index page. Use index.html#contact everywhere else.
One thank-you page for all products
You lose all per-product conversion data. Fix: one thank-you page per product, always.
Year hardcoded in footer
It's now wrong every January. Fix: JavaScript sets it automatically — one line of code.
No noindex on private pages
Thank-you and download pages appear in Google. Fix: noindex meta tag on every private page.

Who it's for

Anyone building or relaunching a business website who wants a clear system — not more Googling.

Freelancers & consultants building their first site Small business owners setting up online African entrepreneurs going digital Anyone who launched fast and missed things WIDB graduates implementing their digital plan

Not for you if: your website is already fully set up, you have a developer handling everything, or you're looking for design templates rather than a systems checklist.

Instant PDF download
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11 chapters. 100+ checklist items. Every layer of a professional business website, in the order you need to build it.

Get the Checklist
PDF download  ·  Questions? info@kithms.com